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Workflow 08 — Decision Governance

Product performance.

Governed product decisions — launch, pricing, retention, and sunset — with rationale tied to performance and risk.

Tier
Material
Primary role
Chief Product / Growth Officer
Available in
Risk Bundle+

What goes wrong without it

Launch decisions thin

Products go live without a clear record of the risk tradeoffs accepted at launch.

Performance reviews skipped

Periodic product reviews are easy to defer when there's no current crisis.

Sunset is hard

Underperforming products linger because there's no clear owner or decision record to retire them.

The shared decision anatomy

Every workflow follows the same five steps. Here’s how product performance uses them, with the artifact captured at each step.

01 Signal
New product proposal, periodic review trigger, performance threshold breach, or sunset recommendation. Promotional CD product performing below 60% of forecast at 90 days.
→ Product event record
02 Owner
Product owner; CPO or product committee for material changes. Authority tied to revenue/risk materiality.
→ Owner + committee
03 Decision
Launch / modify / retain / sunset, with rationale tied to performance, risk, and strategy.
→ Product decision memo
04 Action
Launch plan, pricing change, or sunset execution tracked to completion.
→ Action log
05 Outcome
Product outcomes tied to launch rationale. Vintage performance visible per decision.
→ Outcome record

What you’ll see

A live view of every item, its owner, its deadline, and the evidence behind its current status.

Product portfolio — Q2 2026 Sample

Active products

47

Under review

5

Launches YTD

3

Sunset queue

2

ID Product Owner Review Status
PRD-042 Promo 13mo CD — below forecast N. Alvarez May 26 Pricing review
PRD-051 HELOC — origination volume N. Alvarez Jun 14 Underperforming
PRD-058 New: instant-issue debit Y. Tanaka Jul 08 Launch planning
PRD-039 Legacy savings — sunset Y. Tanaka May 01 Retired

Evidence captured

Product proposal + risk review
Performance vs. forecast
Decision rationale
Pricing + change log
Vintage outcome tracking

Built for the Chief Product / Growth Officer

Replaces the launch deck, the quarterly performance report, and the product roadmap that don't share a record. Gives the CPO one product record connecting launch rationale to lived performance.

Apex linkage

Strategic & Board Decisions inherit operational evidence from this workflow. Decisions made here flow upward to the apex layer automatically — a board-level capital, risk-appetite, or strategic-plan decision ties back to the operational record beneath it.

Feeds the apex workflow →

How to start

Per-workflow subscription is the entry point. Subscribe to the product performance workflow at listed price and onboard in days, not weeks. For multi-workflow scope or apex linkage, talk to us about the Risk Bundle or Enterprise tier.